Want to earn more income on the insurance sales you are making today?  If so, I want to talk about the Trojan Horse sales model that so many industries operate.  So what is the Trojan Horse model?  It is where companies sell one product for the ability to sell a second, more profitable product.  The first product sets the environment to sell the more profitable product.

Think about it…

Theaters sell movies for the opportunity to sell you a Coke and popcorn.  They actually lose money selling movies, but concessions are a 700% profit margin!

Cruise lines sell cruises for the opportunity to sell onboard services such as drinks, casinos, and spa packages.  Again, they lose money on the cruise, but onboard services has a 600% profit margin!

Even the insurance industry operates on a Trojan Horse model.  Insurance companies sell insurance for premium income.  Premium is an interest-free loan from the policyholder for the insurance company to invest.  Most insurance companies make the majority of their earnings from investments than premium profits….One market leader generated $3.9B in pre-tax earnings; but $3.4B was income from investing, not selling insurance.  Insurance companies sell one product (insurance) to have the ability to do something more profitable – invest.  Just ask Warren Buffet.

With PiedmontPays, you too can increase your income through the Trojan Horse model.  First, selling insurance generates commission income, but it has expenses associated with the activity.  But, it also sets the environment for you to sell a secondary recurring fee service that is virtually all profit to you:  Piedmont!

Now, Piedmont allows you to earn fee income when using our zero-bill solutions.  Make 20%-50% more in recurring income per policyholder by leveraging Piedmont as your billing administrator!  And with the rise of alternative payroll deduction models like split direct deposit and bankdraft, make sure you are maximizing every sale during open enrollment season by creating a secondary income stream on your insurance sales – and eliminate the employer bill that costs you business!  To learn more contact us and thank you for using Piedmont, the Original Payroll Deduction Alternative!